Feb 15, 2010

Posted | 2 Comments

The *SESAME STREET* Approach To Building Your MLM Business

The *SESAME STREET* Approach To Building Your MLM Business

OK,I know you’re probably saying to yourself, “What on earth does “SESAME STREET” have to do with Building Your MLM Business”?

Well, let’s take a look…

First of all, Sesame Street was built around a single, breakthrough insight: that if you can hold the attention of children, you can
educate them.

Sesame Street was the first children’s show that structured each episode and made “small but critical adjustments” to each segment to capture children’s attention long enough to teach them something.

It addressed specific curriculum and goals for its preschool audience and used research to “inform production”. The research team designated a “curriculum focus” every season, and identified and emphasized a “small set of related objectives” that were written into each episode. {READ THAT LINE AGAIN AT LEAST 5 TIMES}.

Researchers and producers made use of repetition and reinforcement throughout the show’s segments.  The format remained the same from episode to episode, but the content was varied so that new concepts could be introduced.

When Sesame Street premiered, research about children’s viewing habits assumed that they did not have long attention spans. As a result, each episode was structured like a magazine: They presented a story, dispersed throughout the hour-long show, broken up with segments, or skits and the children learned in a focused way. The
parents were then able to go over some of the things their child learned from that episode and practice it before they move on to the next episode to learn more.

The Sesame Street concept is a lesson taught for decades and helped shape our children’s minds but it is the most forgotten marketing concept on the small business landscape today.

Notice how I mentioned above that “The research team designated a“curriculum focus” every season, and identified and emphasized a “small set of related objectives” that were written into each episode.”. Do you realize how POWERFUL and CRITICAL it is for you to understand this?

With the growth of the Internet, we are flooded in the sea of “information overload” which is why we must get back to the “Sesame Street” way of building wealth.

You see, all of us are trying to learn HOW to make money on the Internet, HOW to Build our MLM Businesses, HOW to promote our affiliate programs, etc….but when we have a lot of information
poured into our brains at the same time, it’s impossible to remember it all.

Things must be shown to you in segments or chunks before you move on to learning something else so that you can learn and absorb the information that is presented to you at THAT moment.

I asked you to read this line 5 times for a reason, “The research team designated a “curriculum focus” every season, and identified and emphasized a “small set of related objectives” that were written into each episode.”…

…because this is the same exact “SESAME STREET” format that I’m being taught right now and It’s causing me to have massive success. People fail in this Industry from obtaining too much information at one time. PERIOD!

So, I ask you… are you ready to take the “SESAME STREET” Approach To Building Your MLM Business?

http://www.MLMMarketingWorkshop.com

Let’s face it…when you keep things really simple in your business, you are better off.

Expect Nothing But Success! It’s Your Life… It’s Your Business!

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  1. Lisa, this is a Tremendous Post. You don’t really realize how much this makes sense until you open your mind and go through that process. I agree, that the mind just cannot grasp too many concepts at one time. And Just like Puking your Opportunity on someone is bad, so is Puking Information… As someone who admittedly has the attention span of a ‘fly’ breaking things down to me in increments has made an incredible impact not only in my business, but in other areas of my life. Rock On Sesame Street, I loved that show! :) Barbie :)

  2. This article is great!!! l’ll love know more about mlm.