**Upcoming FREE Training Webinars** (Click The Red Highlighted Date for More Info)

March 2010
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Let Me Show You How You Can
Have Success in 14 Days Utilizing
A Little Thing Called
The "Internet"
 
FREE 14 DAY
MARKETING PLAN
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Title: How on Earth do They do It?
Location: Webinar 9pm to 10pm EST
Register Here: Click here
Description: Have you ever wondered how some of the top marketers make it look so easy?

How do they generate 25, 50 even 100 leads each day?

How are they able to sign up members on a daily basis, and make thousands in affiliate commissions?

This Wednesday night, find out for yourself, as we bring on some of our top marketers within our community.

We’re going to grill them on exactly what they do, day in and day out, to achieve some incredible results with
their Marketing Systems.

This is your opportunity to learn from the best.

You want to learn how to drive more quality traffic.

How to generate more leads, and sign up more quality people on your team?

You want to learn how our members make commissions on a daily basis from dozens of income sources.

That’s why you DO NOT want to miss this webinar if you want to learn EXACTLY what you can do in your business to achieve the same results.
Start Time: 9pm EST
Date: 2009-06-03

—>>>   REGISTER HERE <<<—
See ya there!

Lisa Torres “The Social Butterfly”

Online Marketing Coach & Mentor

Skype: missltorres

Setting Up Your Lead Capture Page

If you are new to online marketing, chances are you are probably wondering what is a lead capture page (also know as a Squeeze Page), and why it’s so important for your online business.

A Lead capture page is simply a one page website that is designed to point out the important key factors of your product or service as well as to entice your “lead” to enter their information in the form that you post on your page. Once the person enters his or her name and email address into the form you now have what is called a lead. This person has taken the time to view your lead page and is interested in learning more.

Lead capture pages can come in all sizes and shapes, but the best performing lead pages are the ones that are short and get right to the point. Most people will only stay on a website for a few seconds so its important your page jumps out and makes the person reading it request more information.

So why is it so important to use a lead capture page?

I am sure by now you heard that the money is in the list, and people are not lying when they say that. You must build an email list if you wish to make a good deal of money online.

The quickest and easiest way to do this is to build a lead capture page and have people enter in their name and email address requesting more information. This works, because those who fill out your lead page form are called targeted leads, and have a very good chance of joining or buying something from you.

One other important thing you will need to go along with your lead capture page is called an auto responder (as mentioned above. This will allow you to easily follow up with the people who fill out their names and emails on your lead page.

There are many autoresponder services out there for you to choose from, but the two that most marketers use are Aweber and GetResponse. I personally use Aweber because it’s easier to use than GetResponse.

Now let’s talk about the components of your Lead Captures page…

The purpose of capturing your leads contact information is so that you can contact this person repeatedly via email to provide information specific to his interests and targeted offers.

There are four components that you need to address when creating a capture page. These components must be based around the types of people that are going to be reading your capture page and they are as follows:

Component #1: THE CONTENT

When writing your content for your lead capture page, you have to make sure that you have four very important learning styles covered. These learning styles are basically to cover the types of personalities of the people that will land on your page. They are as follows:

1. The WHY? Person - This person wants to know why they should optin to your list. These are the people that are looking for the answers to their questions. Let them know why they should purchase your product or service.
2. The WHAT? Person - This person wants to know the theory behind your product or service. They want to know the history and the science. They are the observers.
3. The HOW? Person - This person wants to know how they are going to benefit from opting into your list. They want to know the exact, step by step recipe that they will receive.
4. The WHAT IF? Person - This is the person that always wonders “what if”. These are the entrepreneurs, the action takers. These are the people that are most likely to join or buy from you.

Component #2: THE BONUS OR INCENTIVE

If you offer something for free, such as a free report or a free product, then you are likely to get more people to optin to your list.

The free report does not have to be long, but since it’s free, you can optimize it and include some affiliate links in it that are relevant to your information. If they choose to buy, then you get commissions.

Component #3 THE AUTORESPONDER

An autoresponder will follow up with your prospects that optin to your list automatically. Can you imagine what this can do for your business? When someone requests your information, you will look like a pro as if you were on top of your business 24 hours a day. All you have to do is set it up one time, and it will do the work for you.

Once you have your autresponder service set up, you need to create a campaign for the people that will be opting into your list.

The first message should be a welcome/thank you email. The following emails should go out in the sequence that you set up and the emails should be relevant to the information that they opted in for.

When you set up your account, be sure to set up your signature and in your signature you can direct people back to your blog, social networks and a couple of affiliate products (again, if they buy, you can potentially earn a commission). This is call monetizing your email campaigns.

Whichever service you decide to go with, they have video tutorials to help you get started.

TIP: I would highly suggest that you add a video of yourself on your capture page. I’ve tested not having a video or photo vs having one and the results for having a video of myself was much higher. We will talk about videos later on.

If you hav your own business and want to start creating lead capture pages and really do not know how, I would suggest that you go with Flexsqueeze for WP vs. using a free service to create your pages. The search engines LOVE blogs, so creating your capture page on a WP blog is ideal so that you will get ranked in the search engines better.

I personally use Flexsqueeze for mostly all of my capture pages. It’s super simple and super easy to use. However, you need to host it on your own server. There are several affordable hosting websites that you can use. The one that I use is Hostgator.com. It’s $9.95 a month for the “baby” service and you can host as many sites as you want on there.

Here are some samples of the pages that I’ve created with Flexsqueeze:

http://www.SuccessIn14Days.com

http://www.MyRoadToSuccess.info

And it usually takes me a few hours (about 2 to 4 hours) to set up my page with all the content and video.

Ask me about my Wordpress Squeezepage Setup Training Webinars if you need help.

If you are in the Network Marketing/Direct Sales industry, you can easily use the FlexSqueeze too. But, I would highly recommend that you check out MLM Lead System Pro, which is what I use for my network marketing/direct sales business and it converts really well. It’s a plug and play system specifically designed for network marketers/direct sellers. PLUS, you can start earning upfront and residual income from the people that you get into the system… so YES, naturally, if you become a member, I get $15 residual commissions from you (SMILE). But, none the less, its a GREAT service. I absolutely LOVE them.

To Your Success…

Lisa Torres “The Social Butterfly”
Online Marketing Coach & Mentor
Skype: missltorres
http://www.SuccessIn14Days.com

Do You Have A Millionaire Mindset?

Having a millionaire mindset is a critical part of having a successful business. It’s another key factor that I’ve learned to master when working my various businesses.

Deciding that you want to be successful is a start, but it’s not the end. You have to come into your business with visions of the BIGGER picture. You have to envision what life would be like to be financially free to that you can have the freedom that you want. You must sincerely know in your heart that that it’s where you WILL be. But this will not happen if all you do is complain about your failures and mistakes that you’ve made along the way.

Understand that you will ALWAYS make mistakes. Understand that you need to cherish your mistakes that make and learn from them. By doing this, you actually begin to grow and prosper into the person that you want to be.

When I first started my internet business, my only intention was to make enough money so that I can pay off my car note for my brand new car. My mind was not set on making a full time income. But then when I made enough money to pay for my car note, my mind shifted and I started to think about making some more money to pay off my rent.

When I began to see the possibilities of paying all of my bills with my little internet business, my mind was set in a new direction and I no longer began to think small.

Donald Trump always says, “As long as you are going to be thinking, you might as well think BIG”.

And that is exactly what I started to do which lead me to actually quit my corporate job where I was making $75k a year as a New Accounts Officer for a Bank.

My mind was already in MY business. You have to change your mindset and start thinking BIG. PERIOD!

So, with that in mind, here is a short list of some questions that will help you to get your head in the right place:

1. Why do you want to be in business for yourself in the first place?
2. What do you really want that business to do for you? What’s the purpose?
3. What are you good at?
4. What do you do best?
5. What do you like to do?
6. What do you hate to do?
7. What have you done that you are most proud of?
8. What have you done that you are least proud of?
9. What are the most important things you’ve learned in life?
10. What are your biggest frustrations?
11. What are your greatest successes?
12. How would you describe your personal level of development and understanding of the world and in dealing with people?
13. How would you describe your level of satisfaction with your career success so far?
14. And my FINAL question is…. HOW THIRSTY ARE YOU???

Interview yourself with these questions to really get to understand the person that you are now vs. the person that you desire to be.

I would highly recommend that you read “Think & Grown Rich” by Napoleon Hill, if you have not done so already.

Here is a free copy for you to DOWNLOAD NOW.

To Your Success…

Lisa Torres “The Social Butterfly”
Online Marketing Coach & Mentor
http://www.MyRoadToSuccess.info

Ever wondered how you could harness the power of Twitter to drive massive amounts of traffic to your sites - and how to convert that traffic into cash?

John Merrick and Soren Jordansen came up with the perfect solution for you, with their new product called
Tweet My Blog.

It’s a Wordpress plugin that makes it super easy to combine the powers of Wordpress and Twitter - driving massive amounts of traffic to your blog.

And the best part… It’s 100% free!

=> CHECK IT OUT HERE!

TweetMyBlog will automatically

1) Post a tweet whenever you update you blog. The tweet will link back to your blog, driving a ton of interested readers your way.

2) Highlight your latest Tweets on your blogs sidebar - increasing your Twitter following

3) Promote your affiliate link on auto-pilot, whenever you use the plugin and sidebar widget. Earn commissions just for posting to your blog.

=> CHECK IT OUT HERE!

This is far more than just another Wordpress plugin - This is a fully fleshed out marketing plan that will put the power of Twitter at your finger tips.

And… Even though they are giving this plugin away for F*R*E*E, you should take a close look at the special offer they have in store for you when you join. I instantly grabbed my own copy, and I know it will skyrocket my marketing power when using Twitter and Wordpress.

=> GET YOURS HERE!

To your success,

Lisa Torres “The Social Butterfly”
Online Marketing Coach & Mentor
Tel: 347.920.3733
Skype: missltorres

Let’s Get Blogging!

“Blog” is an abbreviated version of “weblog,” which is a term used to describe web sites that maintain an ongoing chronicle of information. A blog is a frequently updated, personal website featuring diary-type commentary.

For me, my blog is my home on the Internet. It’s where I direct my traffic to so that people can read my articles, view my videos, see my opportunities, etc. all on one place. It’s where they can get to know me better and the various businesses that I am involved with on the internet.

Most people shy away from creating blogs because they are unsure what to write about or they do not have the time to maintain it. But, honestly, the only hard part about having a blog, is setting it all up. Once it’s set up, you good to go. At that point, it’s a matter of maintaining it and adding blog posts at least once or twice a week. However, the more you blog, the better your ranking with the search engines because the search engines love blogs.

The most popular blog services are Blogger and Wordpress. I have an account on both, but my main one that I use is through Wordpress.

They are both free to use, but I would recommend hosting your own blog on your own server. I know quite a few people that have gotten their accounts shut down do to certain posts or posting too many banners. If you host your own blog then you can do what you want with your blog.

There are also several free templates to choose from. You can find some great templates on Wordpress.org. The template that I use is called Flexibility Theme and it’s exactly what it says… FLEXIBLE and super easy to use….and it’s FREE!

If you are going to go with hosting your own blog, I would recommend that you use Hostgator, which is what I use. But, it’s really up to you. Hostgator is only $9.97 a month for unlimited sites.

If you would like to learn how to host your own blog, ask me about my monthly training webinar or my blog set up service (if you would like it set up for you).

Finally, to answer your question about what to post in your blog? It’s simple…. EVERYTHING related to your business, niche (tips, articles, videos, banners)…EVERYTHING. Once you get rolling, you will be addicted…lol

Happy Blogging!

Lisa Torres “The Social Butterfly”

Online Marketing Coach & Mentor

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